MARKETING TRANSFORMATION, TECHNOLOGY, AND AI EXECUTIVE
The technology, data, automation, measurement, and teams that turn strategy into scalable execution. Most recently VP, Marketing Technology and Data at Kyndryl. In market for VP and SVP roles spanning marketing technology, operations, transformation, digital growth, and practical AI adoption.
POSITIONING
Most marketing organizations do not have a strategy problem. They have an infrastructure problem: fragmented platforms, ungoverned data, manual handoffs, and measurement nobody in Finance quite believes. The strategy arrives on a slide and then dies in the systems underneath it.
Built
Bought
Built, not bought. That gap is the work I do. Over five years at Kyndryl I built the global digital marketing function from a zero-traffic IBM spin-off into an 11.9 million visit per year engine, then rebuilt the martech, data, and AI foundation underneath it: Adobe B2B CDP, a governed data layer across Marketo, SugarCRM, Demandbase, and Azure Data Lake, automated lead routing, and production AI agents in daily use. Before Kyndryl, I led worldwide marketing for IBM Cloud's $1 billion-plus public cloud portfolio.
I am comfortable in the details with engineers, architects, and analysts, and I can explain the same decision to a CFO without changing the numbers.
I'm in market for what's next.
11.9M
Annual visits
Kyndryl.com, built from launch
500K+
Contacts cut to under 250K
Marketing database rationalized
25
Martech and data org
United States, Brazil, and India
$15M
Global marketing budget
Behind IBM Cloud's $1B+ portfolio
THE STACK
Platforms Kevin has deployed, governed, and operated in production at enterprise scale.
Marketing and growth
Data and measurement
AI and automation
WRITING
May 25, 2026 · 7 min read
Forrester's AI CMO framing is the right destination. The work of getting there, down in the architecture and the data, is being badly underestimated.
Read piece: The AI marketing stack is not a slide deck. Here's what it actually takes to operate.April 15, 2026 · 6 min read
The most consequential marketing technology decision of 2026: which parts of the AI stack to buy, which to build, and which to deprecate. Most get it wrong.
Read piece: Built, not bought: a decision framework for the enterprise AI marketing stackMarch 10, 2026 · 8 min read
Five years ago: no brand, no traffic, no team. Eighteen months later: 11.9M annual visits. Here's what worked, what didn't, and what I'd do differently.
Read piece: What I learned building Kyndryl marketing from zeroVP and SVP roles in marketing technology, data, operations, transformation, and practical AI adoption. Houston-based, open to remote and Houston-area hybrid.