Kevin Hazard | WritingKevin Hazard writes about the marketing operating stack, martech and data modernization, and putting AI into production at enterprise scale.https://kevinhazard.com/en-usThe AI marketing stack is not a slide deck. Here's what it actually takes to operate.https://kevinhazard.com/writing/ai-cmo-not-a-slide-deck/https://kevinhazard.com/writing/ai-cmo-not-a-slide-deck/Forrester's AI CMO framing is the right destination. The work of getting there, down in the architecture and the data, is being badly underestimated.Mon, 25 May 2026 00:00:00 GMTBuilt, not bought: a decision framework for the enterprise AI marketing stackhttps://kevinhazard.com/writing/built-not-bought/https://kevinhazard.com/writing/built-not-bought/The most consequential marketing technology decision of 2026: which parts of the AI stack to buy, which to build, and which to deprecate. Most get it wrong.Wed, 15 Apr 2026 00:00:00 GMTWhat I learned building Kyndryl marketing from zerohttps://kevinhazard.com/writing/kyndryl-zero-to-scale/https://kevinhazard.com/writing/kyndryl-zero-to-scale/Five years ago: no brand, no traffic, no team. Eighteen months later: 11.9M annual visits. Here's what worked, what didn't, and what I'd do differently.Tue, 10 Mar 2026 00:00:00 GMTThree pools, no pool: why the martech leadership crisis is structuralhttps://kevinhazard.com/writing/three-pools-no-pool/https://kevinhazard.com/writing/three-pools-no-pool/Organizations demand three things from whoever owns the marketing operating model. The pool that satisfies any one is small. The intersection is almost empty.Fri, 20 Feb 2026 00:00:00 GMTThe IBM Cloud years: what scaling a $1B portfolio teaches you about marketing economicshttps://kevinhazard.com/writing/ibm-cloud-marketing-economics/https://kevinhazard.com/writing/ibm-cloud-marketing-economics/Running marketing for a $1 billion-plus public cloud portfolio teaches a CFO-grade fluency you can't develop running performance media at a startup.Thu, 15 Jan 2026 00:00:00 GMT